Cumnock business The Way Forward closing in Ayr Road

James White, Lana McCurdy, Maggie Burleigh, Wendy White-Finnigan and Mason Kidd. <i>(Image: Submitted)</i>
James White, Lana McCurdy, Maggie Burleigh, Wendy White-Finnigan and Mason Kidd. (Image: Submitted)
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AN eco-friendly Cumnock business has announced plans to close its shop due to the "significant rise in utility costs".

The team in charge of The Way Forward 2045 (TWF2045) on Ayr Road say that costs have almost quadrupled since it opened at the end of 2022.

James White opened the store with mum and business partner, Wendy White-Finnigan, driven by the belief that businesses should benefit the community, not just the owners.

“We’ve always placed the quality of service and the experience of our customers above all else, even when faced with difficult circumstances,” said James.

“The decision to close the physical store is a difficult one, but the increased utility costs have made it unsustainable to continue operating.”


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Though the physical store will close, TWF2045 is not disappearing.

The business will continue to operate its online shop and participate in local markets and events.

TWF2045 will also maintain its partnerships with local gyms and explore new ways to connect with the community.

In just a short time, the shop has garnered a loyal customer base that chose to support the business for its community-centric approach.

James added: “We are incredibly grateful for the unwavering support of everyone who walked through our doors.

“You’ve all been part of a business that was designed to give back, and we’re proud of what we’ve accomplished together.”

James said the team's hard work and dedication have been key to their success.

He added: “Our team has worked tirelessly to ensure we delivered on our promise of quality and service.

“A massive thank you to Lana, Mason, Willow, Maggie, and an extra shoutout to our volunteers Brandon & Katie for their continued support and dedication.”

The business was recently a VIBES Award finalist for its commitment to fair work practices, environmental awareness, economic growth and the community.

Mason was also a finalist for Ayrshire Chamber's ‘Apprentice of the Year’ in October 2024, a testament to founder Wendy’s commitment to growth, development, and positive change in the business world.

Wendy added: “It is a very sad day indeed.

"Public bodies should be understanding of the vital needs of rural areas to encourage people to the town centres and the importance this can have in regenerating communities.”

TWF2045 extends its heartfelt thanks to its customers, staff, and partners for their ongoing support.

The company remains dedicated to its values of community and service and looks forward to continuing its journey in new and exciting ways.

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