TOURISM bosses have launched their biggest ever marketing campaign to help boost tourism in the area.

The Ayrshire and Arran Destination Alliance (AADA) campaign, Find Your Balance, uses bespoke video and digital content to show the many experiences Ayrshire and Arran has to offer for restorative recreation.

Find Your Balance looks to create video content, making use of clever editing techniques, to highlight the natural beauty of the area and encourage visitors to escape for a relaxing and rejuvenating short break in the area.

The digital campaign is running across social media and digital channels until March and includes a mix of static imagery and video adverts on Facebook, Instagram and YouTube, targeted at specific audiences across the UK.

Daniel Steel, chief executive of the Ayrshire and Arran Destination Alliance, said: “The past two years have been full of uncertainty and challenges.

“Terms like work life balance have been strained, we’ve been isolated from friends and family, leisure interests and socialising have been interrupted, and our mental health has been constantly tested.

“With coasts and countryside, mainland and islands, bustling towns and wide-open spaces, accessibility and rural escape, heritage and innovation – Ayrshire and Arran as a destination is the antidote to that, and the inspiration for our Find Your Balance campaign.”

More information can be found at ayrshireandar ran.com/findyourbalance.