Release Ayrshire, an online platform set up to provide confidential support and advice to men who are in crisis or simply need to talk, have launched their much anticipated Christmas Toy Appeal.

The campaign has secured the backing of Tesco and WestFm Cash For Kids and as well as raising awareness for their service, Release have also pledged £500 worth of kids toys in a bid to help as many families as possible this festive season.

All toys donated must be new and in packaging and the toys donated do not need to be bought in the Tesco stores.

All toys will be distributed via Cash for Kids with the reminder that all toys donated in Ayrshire go to families in Ayrshire.

The trolleys will be in the following stores on the following dates: Tesco Auchinleck – November 8 until December 8; Tesco Kilmarnock Extra – November 8 until November 22; Tesco Ayr Extra – November 15 until November 29; Tesco Irvine Extra – November 8 until December 8.

Contact for more information about the charity or search for Release Ayrshire on Facebook.