AN AYRSHIRE creative agency has rebranded Rangers Football Club's iconic ‘READY’ crest.

See Saw celebrated the launch of their bold design which has given one of Scotland’s biggest football clubs a new visual identity.

Cumnock Chronicle:

It comes as the club's most marked brand evolution in more than 50 years.

The new design hopes to inspire and deliver a new visual identity for the Light Blues as they prepare for a new era – including marking Rangers 150th anniversary in 2022.

The club’s new crest was unveiled to fans today, and last night projected onto famous landmarks across Glasgow.

Cumnock Chronicle:

See Saw who are based in Kilmarnock have held true to Rangers’ heritage by retaining familiar core elements and styles.

The words 'football club' have been moved from the side to the centre, with the iconic 'READY' bolded out. 

The famous lion has also been sharpened as the agency say they have re-engerised each element to make the crest stand out in the digital arena.

The centrepiece of the crest in the style of an old leather football has been re-sized and coloured in a new "True Rangers Blue" which is also used for the lettering. 

See Saw teamed up with internationally renowned tyopographer and lifelong Rangers fan Craig Black to create the typeface. 

Cumnock Chronicle:

The new typeface named 'Rangers Display' echoes the iconic Ibrox gates and is also inpsired by the stadiums entrance floor mosaic in addition to various letterheads used over the years.

On the design approach of the team, Maurice Hynds, See Saw’s Managing & Creative Director said: “The Rangers READY crest has been designed to add balance, power and a stronger presence to the well-known Rangers brand.

“Incorporating a new visual language for use in the digital age, a new custom typeface and re-energised colour palate have been created for perfect clarity, no matter where they’re applied.”

The firm are confident they have been sensitive and considerate of Rangers' heritage, values and individuality when creating the new crest.

See Saw’s Managing & Creative Director, Cameron Syme, added: “We have retained, restored and re-energised the original visual elements in order to make a transformative impact whilst remaining true to the club’s brand values that encompass historic and pioneering elements.”