VISITORS are being encouraged through the pages of an interactive e-book to take in East Ayrshire’s hidden gems.

The innovation is part of a campaign which involves staff from both the council and national tourist organisation, VisitScotland.

Many of the attractions highlighted in the e-book are in the heart of Chronicle country and are included in the publication, which is called Undiscovered Gems.

This follows on the success of VisitScotland’s Spirit of Scotland global campaign which told the world about the region’s reputation as an outstanding place to visit.

From outdoor adventures to gazing at the stars as well as numerous links to The Bard, there is much to see and do — for residents as well as visitors to the area.

Among the places people can visit, which are listed in the e-book, available on the VisitScotland website, is the Dark Sky Observatory.

It opens the interactive information asset by saying: “The sky’s the limit near Dalmellington where you can gaze at the infinite wonders of the night sky.”

Scrolling further down, Catrine House ice cream parlour is mentioned for its range of flavours as well as a cafe and shop.

Outdoor adventurers are then called to Ness Glen at Loch Doon where ‘you could be forgiven for thinking you were part of a real life fairy tale’.

Our rich history and heritage then takes centre stage as the e-book pages unfold, with Dumfries House shown in all its splendour.

A few miles away and it is the area’s culture that captures the imagination, as Burns House Museum in Mauchline appears on the screen.

There is much to commend here, including collections and a ‘listening snug where you can immerse yourself in the magic of Burns’ words’.

For daytrippers, the beauty of Loch Doon is painted in a series of spectacular photos with wonderful words chosen to entice people to the wildlife and walks in abundance.

Helpful advice includes: “Discover the spectacular ospreys at Loch Doon, nestled in the Galloway Hills.

Angel and Cullen have been regular visitors to Loch Doon for several years and from the Roundhouse Café, you can spot them in all their glory. Cameras have also been fitted at their nest so you can get up close without disturbing them.

“Take your binoculars and explore the Loch further by taking the Craiglea Trail starting from the ruins of 13th century Loch Doon Castle or try The Lugar Water Trail where you can spot kingfishers along the way.”

Julie Sloan, council tourism development officer, revealed that it was a difficult task to decide what to include in Undiscovered Gems.

She added: “There is so much to choose from! We hope it inspires readers and encourages visitors to explore some of our lesser-known, but equally exciting, gems. East Ayrshire offers something to suit all tastes and we look forward to welcoming even more people to our region on the back of this excellent new e-book.”